Brandi is a creator, connector, and entrepreneur. She loves pushing the boundaries of conventional thought and practices to help align business owners with their true selves -- whether it's with a website or their business plan. Brandi has taken her love of theatre and training as an actor, and translated that into becoming a speaker and teacher, sharing wisdom and lessons from business, archery, and beyond with others. She always seeks to find new ways to co-create with collaborators and clients, and to connect people with each other and help them dream bigger, by combining insightful questioning with strategic planning. Her background includes degrees in Theatre, Physics, Philosophy and Religion from New York University and Rutgers University, and graduate work in Philosophy of Science at UC San Diego, where she also taught in the writing program. Brandi started as a freelance developer in 2014 before turning it into Alchemy+Aim and hiring a team of amazing people to assist her in helping others break out of the ordinary and step into their genius.


As website developers and strategists, we help thought leaders, visionaries, entrepreneurs, and creatives by creating websites tailor-made to expand their presence and visibility, give them space to do their genius work, and let their authentic spirit shine.

North Star Sites

North Star Sites is a sister company to Alchemy+Aim, focusing on helping creatives, entrepreneurs, and solopreneurs get a website that's beautiful and easy to use -- and most importantly, one that can easily grow and expand with them as their business and brand evolves.

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Jane Reaction

(logo and original branding) is a graphic design and art director who works with with small businesses and creative entrepreneurs, creating cohesive and interesting brands and websites.

Carrie Coleman

(photography) is a wedding photographer, whose goal is to capture the visual expression of a couple's love through timeless, organic images. She is based in Charlottesville, Virginia.