No. 196

Defining Legacy

In April, my business celebrates its 6th official birthday.

I started taking on some side development work and projects for friends 7 or 8 months prior to making the big leap away from my non-profit job and into working for myself. Honestly, I had no idea what I was getting myself into.

In the past 6 years, I have grown and learned so much. You have to if you want your business to be successful.

Is it perfect? Absolutely not. Things go wrong, team members make mistakes, there are misunderstandings and problems that creep up unexpected along the way. But there’s a lot that goes right too.

For the past year, I’ve been thinking about ways to share the knowledge I’ve collected with other business owners. I’d like others to have an advantage I didn’t have, to have a collective of people to support and encourage them, to use what I’ve learned to help others.

I find myself wondering what my legacy is going to be.

I don’t have a neatly packaged answer to the question of legacy yet. Some people leave a company a behind, some people leave children. Others leave works of arts or books or a poem. Mother Teresa taught us compassion, Maya Angelou taught us about courage, Mary Oliver gave us little snippets that reminded us to find the wonder in the world.

What will my legacy be? What will the lessons of my life lead me to share?

It’s beyond business how-to’s for me. It goes deeper. All I have ever done has been in the name of freedom, of figuring out what freedom looks like and feels like. So many of us are not free. So many of us are but cannot see it.

So maybe I start there, with simply finding the common themes that have guided me forward for years…

About brandi

Brandi is a digital strategist, website developer, and founder of Alchemy+Aim, a company that helps entrepreneurs and business owners elevate their online presence and enhance their digital experience. Her academic background in theatre, philosophy and physics was the perfect foundation for launching her business, where she’s worked with Brené Brown, Laverne Cox, Judy Smith, and other notable thought leaders since 2013. She is an advocate for using technology in ways that humanize, connect and serve people as well as for asking deeper philosophical questions and teaching others to think more broadly about impact when they create, particularly in STEAM fields.

Leave a Reply

Your email address will not be published. Required fields are marked *

Share

Disable Google Analytics

Credits

Jane Reaction

(logo and original branding) is a graphic design and art director who works with with small businesses and creative entrepreneurs, creating cohesive and interesting brands and websites.

Carrie Coleman

(photography) is a wedding photographer, whose goal is to capture the visual expression of a couple's love through timeless, organic images. She is based in Charlottesville, Virginia.