No. 178

Healing the Source

My friend Soshy and I were chatting on the phone yesterday as I drove home from Pennsylvania. Last year, she had a baby, a super sweet little girl name Rosie, who is both a blessing and a challenge (as all babies are to sleep deprived parents). Soshy has spent the past few months adjusting to being a mama and trying to catch up on sleep and told me that she’s ready to dive back into her business again. She needed advice.

If you had told me four years ago, I would be dispensing business advice to people, I would have laughed. But I was only starting out then and had very little idea that my freelance work would turn into a business. It was supposed to be just me, wild and free and making money in a slightly less traditional way. Yet, here I am with a business and a team and a whole wealth of knowledge I’ve gathered from past experiences, wise mentors, and friends.

Soshy had two problems. First, she wasn’t sure what to focus on — getting clients or the backend of the business? We may be reluctant to put ourselves out there, but when you’re getting a business going, you need to focus on getting clients. Your clients keep your business running. We talked about different ways for her to do this and I gave her some homework.

The second problem was much juicier, in my opinion. Soshy works with people who want to change unwanted eating habits and transform their body image issues. She is brilliant at what she does. Doing this work, potential clients often ask her about weight loss. Soshy’s past response has been to tell these people that weight loss isn’t what she does.

Except it is. It so is.

Here’s the thing (and I know this having been through my own eating and body image issues): If you don’t heal the source, you’ll never fix the symptoms.

I gained and lost weight repeatedly over a stretch of years until I finally took the time to work on the issues that were hidden beneath the few extra pounds. And I’m still working on it. But I was done with the wins and losses of weight loss, because I knew that as long as I was at war with myself, there would always be a loser. So I do the work.

It’s true everywhere, not just with regards to eating, body image issues, and weight loss. It’s true in business and relationships and friendships and hobbies. I could give you examples and tell you stories, but in the end it comes down to doing the work, to ending the fight, to healing the source.

If you’re curious to learn more about what Soshy does, check out her website, Embody Nutrition.

About brandi

Brandi is a digital strategist, website developer, and founder of Alchemy+Aim, a company that helps entrepreneurs and business owners elevate their online presence and enhance their digital experience. Her academic background in theatre, philosophy and physics was the perfect foundation for launching her business, where she’s worked with Brené Brown, Laverne Cox, Judy Smith, and other notable thought leaders since 2013. She is an advocate for using technology in ways that humanize, connect and serve people as well as for asking deeper philosophical questions and teaching others to think more broadly about impact when they create, particularly in STEAM fields.

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