No. 170

Why I Will Not Slay 2017

I will not slay 2017.

I will not crush it.

I will not destroy this year.

This is not my language of success.

I’ve been noticing this trend for some time now on Facebook and within business: the use of the language of the military and violence to describe our endeavors and to motivate and empower. We “launch” products and podcasts and websites. We “deploy” resources. We talk about demolishing our goals and slaying meetings. We say that “we’re gonna kill it today”.

Last August, I suddenly felt the weight of this language, how misaligned it was from what I truly wanted to feel and reflect, from the world I want to live in. Why do we use language of violence when we want love?

So I’m trying something new: this year, I’m going to use language of love and magic. I will seduce my goals into being. I will nurture my business as it grows and conjure new opportunities. I will invoke my power. And every day, rather than killing it, I’m going to embrace it.

2017 will be adored.

About brandi

2 thoughts on “Why I Will Not Slay 2017

  1. Well said! I have always been turned off by “CRUSH IT.” It’s feels aggressive, forceful, and angry. LOVE your language of magic – and it makes for a beautiful year.

  2. I love this, Brandi. Immediately upon reading, I realised this had been bothering me too. I hear the phrase ‘to smash’ something all the time now, and it annoys me each time!

    When I get deeply angry, I feel a tight knot at my diaphragm. I struggle to breathe and relax. When I felt this yesterday, I suddenly thought of ‘softness’ and tried to embrace my anger rather than putting up this wall that overtakes my diaphragm. Hopefully creating space and softness will allow change, rather than the harsh wall I’ve been building that keeps me stuck.

    Thanks for this reminder!

Leave a Reply

Your email address will not be published. Required fields are marked *


Disable Google Analytics


Jane Reaction

(logo and original branding) is a graphic design and art director who works with with small businesses and creative entrepreneurs, creating cohesive and interesting brands and websites.

Carrie Coleman

(photography) is a wedding photographer, whose goal is to capture the visual expression of a couple's love through timeless, organic images. She is based in Charlottesville, Virginia.