At my mastermind retreat last week (the reason I was MIA from my blog), I had several conversations with fellow business owners about content schedules. Many of them — and many of my clients as well — create content calendars for their blogs and newsletters weeks or even months in advance.
I was being hard on myself at that moment. I mean, I missed both of my blog posts last week because I hadn’t properly scheduled my time around this retreat. Frankly, I was overwhelmed and something had to give.
Several times in the past, I tried to create lists of blog topics and schedules of what I would write when. The problem for me is that it seems so unnatural.
Writing for me is about inspiration first, perspiration second.
I can’t commit to a calendar where I write posts on ‘The Top 5 Things You Need to Know to Do Something” on Tuesdays and share recent projects on Thursdays, or anything like that. It feels disingenuous. I would rather share with you what’s happening in my life at the moment I’m writing. I would prefer to be honest with you about what’s working and what isn’t, rather than “creating” content.
I want it to come from my heart, not my head.
That’s not to say the head stuff isn’t good, or that perspiration isn’t good. Once I have the idea, it’s that perspiration part that makes it happen. I value that push. I just happen to love pushing even more when something resonates with me, when it comes from a deeper place.
So I don’t think you should choose between inspiration and perspiration, but recognize how one can lead to the other and how much more exciting it is when that happens. That’s why I’m blogging what I know, what I want to share, and hope that you connect.